A visual artist with a solid trajectory in Brazil and abroad, Leonora Weissmann combines academic research, artistic practice, and an authorial voice across painting, printmaking, illustration, and scenography.
The challenge of this project was to translate her visual and intellectual plurality into a cohesive identity and a functional website—respecting her authorial aesthetics and the pace of an artist-researcher.
I was responsible for developing the visual identity, including the brand mark, typography, colors, and aesthetic guidelines. Next, I designed and built the institutional website with a UX/UI structure tailored to the artistic field—less rigid than the commercial standard, yet clear and well-organized to host an extensive portfolio.
The result is a platform that reinforces the professionalism and depth of Leonora’s work—without compromising her sensitivity and visual presence.
"Leonora Weissmann embodies the fusion of academic research and artistic expression, with a visual identity that reflects her trajectory and unique language."
Black version for light backgrounds
Simplified black version
Simplified white version
Maintain minimum clear space around the logo, use the appropriate color version for the background, and pair it with the brand color palette.
Do not stretch or distort the logo, place it over overly busy backgrounds, or use colors outside the brand palette.
Explore the artist’s complete portfolio, including artworks and exhibitions.
Visit the website